WWF – Pets4Pets project

To help them with the creative process behind a project for Pets4pets, WWF invited the children of an elementary school in Milan. The idea was to create a social campaign to help protect the animals that the kids love the most. They participate in all the process  “From the first sketch on a piece of paper, to 2 TV commercials, 4 radio announcements and 8 print campaigns, ready to go on-air”

If you want to know which are the steps to create a creative campaign since the brief until the going on-air, check out the video

You can consult the results of the campaign here