Heineken decided to surprise costumers at JFK Airport.
And what if they propose you a change of plans? And you have no idea which is the destination… Would you accept it??
The bravest ones won trips to Cyprus, Portugal and even Thailand!!
Sometimes a change of plans can lead you to a great experience…
Good job Heinekein 🙂
IdeasLab is an Uruguayan company specialized in advertisement and publicity. They wanted to create a holiday greeting message that was able to transmit the values of IdeasLab.
So they asked their workers where they get their best ideas, and most of them answered “in the shower”. It leaded to the creation of a soap that “clean the mind” and “exfoliate impurities”. After that IdeasLab send it to their customers.
With this they managed to improved the number of meetings with customers, media buzz and also finalists in Cannes design lions. Congrats IdeasLab 🙂