Ford Portugal decided to do a PR stunt in the middle of Lisbon.
They where looking for the “next champion” how could lift a cup, something like Excalibur.
But there was a device that let only children lift the cup. Latter a group of supporters enter to celebrate with the children!!
Nice way to encourage children’s to be the next champions!! 🙂
Znak.com is a Russian online newspaper, that says the truth in a country that journalists are still so many times prosecuted and even sent to jail.
Check out the video of this incredible action of ambient marketing 🙂