To help them with the creative process behind a project for Pets4pets, WWF invited the children of an elementary school in Milan. The idea was to create a social campaign to help protect the animals that the kids love the most. They participate in all the process “From the first sketch on a piece of paper, to 2 TV commercials, 4 radio announcements and 8 print campaigns, ready to go on-air”
If you want to know which are the steps to create a creative campaign since the brief until the going on-air, check out the video
You can consult the results of the campaign here
KPT says that they have the happiest health insurance clients In Switzerland, to prove that they build the first pinball machine that move with smiles, the smileball.
“Less anger, more smiles”
You can the reaction in the video bellow, people really seems to enjoy it 🙂
To promote the new frost-free refrigerators whirlpool did a nice surprise to their costumers.
In a supermarket, they offered a promotion that was to good to resist. The problem was, to take the product you had to “dig” in the ice.
See the video to find out more
Statistics says that 70% of the Chileans live a sedentary life. Coca-Cola wanted to encourage them to get more active, so they created the Taxi of Movement…
What if you got a discount in your taxi trip by ride a bicycle??
yeah, that’s an unusual question but check out the video to understand how it worked.
Ford Portugal decided to do a PR stunt in the middle of Lisbon.
They where looking for the “next champion” how could lift a cup, something like Excalibur.
But there was a device that let only children lift the cup. Latter a group of supporters enter to celebrate with the children!!
Nice way to encourage children’s to be the next champions!! 🙂