Coca-Cola – Taxi of movement

Statistics says that 70% of the Chileans live a sedentary life. Coca-Cola wanted to encourage them to get more active, so they created the Taxi of Movement…

What if you got a discount in your taxi trip by ride a bicycle??

yeah, that’s an unusual question but check out the video to understand how it worked.

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  1. Soak Greasy Tools in Coca-Cola « - December 3, 2013

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