Archive by Author | thisisguerrillamarketing

WWF – Pets4Pets project

To help them with the creative process behind a project for Pets4pets, WWF invited the children of an elementary school in Milan. The idea was to create a social campaign to help protect the animals that the kids love the most. They participate in all the process  “From the first sketch on a piece of paper, to 2 TV commercials, 4 radio announcements and 8 print campaigns, ready to go on-air”

If you want to know which are the steps to create a creative campaign since the brief until the going on-air, check out the video

You can consult the results of the campaign here



KTP – Smileball

KPT says that they have the happiest health insurance clients In Switzerland, to prove that they build the first pinball machine that move with smiles, the smileball.

“Less anger, more smiles”

You can the reaction in the video bellow, people really seems to enjoy it 🙂

Whirlpool – Frozen Promotion

To promote the new frost-free refrigerators whirlpool did a nice surprise to their costumers.

In a supermarket, they offered a promotion that was to good to resist. The problem was, to take the product you had to “dig” in the ice.

See the video to find out more

Coca-Cola – Taxi of movement

Statistics says that 70% of the Chileans live a sedentary life. Coca-Cola wanted to encourage them to get more active, so they created the Taxi of Movement…

What if you got a discount in your taxi trip by ride a bicycle??

yeah, that’s an unusual question but check out the video to understand how it worked.

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