Archive by Author | Diana Costa

Brand24/ IKEA – We welcome a new client

The new client of Brand24 is Ikea Poland. So, the advertising agency did what everybody who ever went to IKEA wanted to do!! Just sit there and pretend your at home 🙂

A good viral video with low budget 🙂


Ford Portugal – Looking for Champions

Ford Portugal decided to do a PR stunt in the middle of Lisbon.

They where looking for the “next champion” how could lift a cup, something like Excalibur.

But there was a device that let only children lift the cup. Latter a group of supporters enter to celebrate with the children!!

Nice way to encourage children’s to be the next champions!! 🙂 – The Truth is dangerous is a Russian online newspaper, that says the truth in a country that journalists are still so many times prosecuted and even sent to jail.

Check out the video of this incredible action of ambient marketing 🙂



Lebanese Autism Society – Read autism from a different angle

If you ever meet with an autist children you know that they live in “their World” and normally they are non responsive on an emotional and social level.

To understand them you must go closely, calmly, and from a completely different angle.


This action by Lebanese Autism Society is remembering that if you want “to understand  children with Autism, sometimes you have to read them from a different angle.”

Hope Soap – Y&R and Safety Lab

Y&R and Safety Lab partnered in an effort to help combat the hygiene crisis in Blikkiesdorp, South Africa.

As a result they created the Hope Soap

Check out this touching video… It’s not the end, but is a start…

Billboard Brasil – Fan Check Machine

Billboard Brasil decided to give presents to music lovers, but how to prove that you’re a really music fan??

Just show your playlist!! and if you had more than 20 music of the cover artist, you’d get a free magazine

A nice job from Ogilvy Brasil 🙂

TBWA Istanbul – Adlove Project

TBWA is a well known advertising agency. In Istanbul, to recruit their trainees, they decided to make a different type of interview. The Adlove Project.

The main idea was to select witch one of the applicants love advertisement more, but how can you compare this?? Let’s check the video…

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