Adidas – Golf Weather The Storm Event
Before the start of the 142nd Open Championship at Muirfield in Scotland, well-known for its variety of weather conditions, Adidas created an event called Weather The Storm.
Dustin Johnson and Martin Laird were invited to participate in the Event, to show and test the new line of weather clothes GORE-TEX.
It consisted in a head-to-head competition where the golfers should face the weather conditions chosen by the “Wheel of Weather Challenge”. The weather was simulated by a high-tech machine, that simulated storm conditions like rain, wind and lightnings.
In the end the players were completely dry thanks to the Adidas GORE-TEX clothes. 🙂